A Leading Provider in Equipment Financing

How to Brilliantly Market the Capabilities of Your New Equipment

Once your equipment financing is in place, it’s time to market the capabilities the equipment brings to your company to generate buzz to grow sales and revenue. You can’t afford to take a “If we build it, they will come” approach. Customers can only come to you for bids, new business and expanded services when you get the word out through multiple marketing channels.

Expert tip: When deciding on leasing equipment, ensuring you have sufficient budget to market what it brings to the table should be part of your financial decision. Your inbound marketing plan should be ready to go prior to taking possession of the equipment.

Knowing you have to market your improved or additional capabilities is one thing. Doing it is another, but it’s essential to your success whether your leased equipment brings expanded capacity or a new service/product line.

Start with Search Engine Optimization

We could write a book on search engine optimization (SEO), and many SEO experts have. In a nutshell, SEO starts with narrowing down your keywords, which are the word(s) people type into a search engine to find your business, product or service.

For example, Global Financial & Leasing Services is a leading provider of equipment financing. Therefore, we want business owners who need equipment financing to find our website when they search online for equipment financing providers. One of our keywords is “equipment financing.” A more specific keyword (long tail) for us is “construction equipment financing.”

One of the best keyword research tools is Google’s keyword planner. Once you have a strong list of keywords to market what you can do thanks to your new equipment, you have the foundation for your marketing content: a new page or copy on your website, blogs, digital ads and such. The more a search engine sees your keyword used in RELEVANT content across the internet, the higher it will rank your website for that keyword. In other words, the more likely your business is to be found.

Remember Retaining Customers is Cheaper (and Easier) Than Acquiring New Ones

You financed equipment to provide a new or improved offering, expand your capabilities to meet customer demand, fill a gap in the marketplace or offer a better user experience. Reaching new customers is key to growing business, however, your current customers represent low-hanging fruit. They already know your company, so there are fewer hurdles to reach and engage them.

Immediately, get the word out via email and social media. Those on your email list and those following your company on social media have already shown an interest and have opted in to receive your messages. Sell the benefits of what is new or different and include a call to action to get more information, a quote, etc.

Consider a Strategic Pay-Per-Click (PPC) Campaign

Google Ads puts your company and services and/or products front and center of those searching for what you offer. The gist of it is that you only pay when the user clicks on your PPC ad. Since you’re allowed to set a maximum budget for the month, you can control your PPC advertising costs. PPC campaigns can be turned on and off, allowing you to manage your workload, too. Google Ad specialists can help you set up your campaign if you’re uncomfortable running with it on your own.

Where users go after they click on your ad is key to turning a cold lead into a hot one. Before engaging in a PPC ad campaign, invest time in beefing up the page on your website that features your new equipment. Better yet, create a landing page designated to it if you anticipate demand and sales warranting one.

LEARN MORE: USING LANDING PAGES TO INCREASE ROI ON YOUR LEASED EQUIPMENT

Remember: Marketing Doesn’t Happen in a Bubble

Brilliantly marketing your capabilities available with new leased equipment takes a multi-channel strategy, combining proven tactics that work for your industry. It’s rare, if ever, that a single email will move the sales needle. Or for that matter a single social media post or a PPC ad that clicks to nowhere.

Marketing doesn’t happen in a bubble. To be the most effective, take advantage of the many marketing tools available today. That way, you’ll reach a maximum number of customers and prospects multiple times, which keeps your company top of mind, builds recognition and generates sales.

People Are Talking . . .

Malcolm, President Specialty Contracting Company

Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:06-07:00
Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!

T. Poague

Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

Global Financial and Leasing Client Testimonials
2019-06-27T06:11:01-07:00
Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

IT/Telecom Vendor Sales Rep

Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:31-07:00
Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.

R. Lowery

Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

Global Financial and Leasing Client Testimonials
2019-06-27T06:12:47-07:00
Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

JH, Medical Vendor Rep

Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Global Financial and Leasing Client Testimonials
2019-03-20T07:26:35-07:00
Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Byron Waters

Great folks over at Global. Julian and his Team have helped us out several times always an easy process

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:06-07:00
Great folks over at Global. Julian and his Team have helped us out several times always an easy process

CP – Medical Vendor

I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:35-07:00
I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.

Alyson

Very good people.

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:28-07:00
Very good people.

SS, Medical Vendor

I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:54-07:00
I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!

Michael B.

Not be any happier with this company.

Global Financial and Leasing Client Testimonials
2019-06-27T06:40:57-07:00
Not be any happier with this company.

President, Plumbing Company

Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!
Global Financial and Leasing Client Testimonials
2019-03-20T07:37:24-07:00
Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!

Hollie Aneshansley

Amazing opportunity these wonderful people gave me♡

Global Financial and Leasing Client Testimonials
2019-06-27T06:41:30-07:00
Amazing opportunity these wonderful people gave me♡

President, Plumbing Company

Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!
Global Financial and Leasing Client Testimonials
2019-03-20T07:37:57-07:00
Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!

Shaun Land

Great organization to work with. Very friendly staff and a good business partner.

Global Financial and Leasing Client Testimonials
2019-06-27T06:41:50-07:00
Great organization to work with. Very friendly staff and a good business partner.

J, Medical Vendor

It was the best quarter in my 4+ years at XXX!! You guys were a BIG part of it!! Thank You!!!
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:11-07:00
It was the best quarter in my 4+ years at XXX!! You guys were a BIG part of it!! Thank You!!!

I Was Able To Open Business!

Global Financial is the best finance company I have ever dealt with. They are easy to work with and answer all questions you may have. They have made it possible for me to build my business with as little money out of pocket as possible. Without Global Financial, I wouldn't have been able to even open my apparel printing business. I would recommend this company to all business with financing needs. They are definitely my go to finance company any time I need to buy business equipment. I currently have 2 leases with them and have a long history working with them. They are great!

Global Financial and Leasing Client Testimonials
2020-06-25T12:51:44-07:00
Global Financial is the best finance company I have ever dealt with. They are easy to work with and answer all questions you may have. They have made it possible for me to build my business with as little money out of pocket as possible. Without Global Financial, I wouldn't have been able to even open my apparel printing business. I would recommend this company to all business with financing needs. They are definitely my go to finance company any time I need to buy business equipment. I currently have 2 leases with them and have a long history working with them. They are great!

R. Morris, CFO & Treasurer SerenaGroup, Inc.

Global provided our company with financing resources when every other firm said no. Both Jim and Judi Jenks have been supportive beyond any experience I’ve had with other financing firms, their professionalism and “going the extra mile” for their client was the norm, not the exception. I highly recommend Global for your financing needs as you will be dealing with people who truly practice what they preach.
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:25-07:00
Global provided our company with financing resources when every other firm said no. Both Jim and Judi Jenks have been supportive beyond any experience I’ve had with other financing firms, their professionalism and “going the extra mile” for their client was the norm, not the exception. I highly recommend Global for your financing needs as you will be dealing with people who truly practice what they preach.

Honor and Privilege Working With You!


I appreciate the recap of Sch 021.  Somehow we have muddled through the  lease payments for Sch 021 and it's exciting to be so close to owning. 



 



Thank you for all your help and patiences through some of our more difficult moments.



 



It is such an honor and privilege working with you.



 



All the best,



Tracie

Global Financial and Leasing Client Testimonials
2020-08-11T13:31:36-07:00
I appreciate the recap of Sch 021.  Somehow we have muddled through the  lease payments for Sch 021 and it's exciting to be so close to owning.    Thank you for all your help and patiences through some of our more difficult moments.   It is such an honor and privilege working with you.   All the best, Tracie

M.C., President Wound Care Management Company

GFRS has allowed our business the growth we needed and given us an exceptional partner we can count on. Other leasing firms were merely interested in looking for certain numbers to meet in the short term. J.D. Jenks, CEO, understood our business model, why we needed what we needed.
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:42-07:00
GFRS has allowed our business the growth we needed and given us an exceptional partner we can count on. Other leasing firms were merely interested in looking for certain numbers to meet in the short term. J.D. Jenks, CEO, understood our business model, why we needed what we needed.

D. Williams, Owner Discovery Ultrasound

Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!
Global Financial and Leasing Client Testimonials
2019-03-20T07:39:06-07:00
Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!
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Global Financial and Leasing Client Testimonials