A Leading Provider in Equipment Financing

Using Landing Pages to Increase ROI After Leasing New Equipment

You’ve made the decision to lease equipment to meet market demand, increase your sales or move in to an additional line of business. How good of a decision that was depends on the return on investment (ROI) you earn after adding the leased equipment to your fleet or service offerings. Oftentimes, your ROI is a direct result of the marketing strategy driving sales, unless the equipment is solely leased to improve your employees’ productivity and then the ROI is measured in other ways.

We posted a blog about marketing the capabilities of your new equipment  that included information on PPC ads. One of our recommendations was to create a landing page designated to it. Social media posts, sales emails and PPC ads can click through to that page.

What is a Landing Page?

A landing page is a webpage that speaks to web visitors and compels them to take a certain action in a certain way. Meaning, this landing page would target those interested in services you can perform with that specific equipment and compel them to request a quote, schedule an appointment, etc., ideally via benefit-focused content and a prominent contact form. 

What a Landing Page is Not

A landing page is not just a regular page on your website about your company, other services, other products or such.

What Makes a Landing Page Effective in Increasing ROI?

When a prospect or existing customer clicks on a PPC ad to learn more about what you can offer thanks to your new equipment, they have a specific problem that needs solving. For example, you lease a bobcat and a customer needs land cleared and leveled. An effective landing page makes it clear that your company is the solution and has the equipment for the job. That doesn’t necessarily mean calling out that the equipment is new unless it is brand new to the market. Instead focus every element of your landing page on WIIFM (what’s in it for me?).

The key elements of an effective landing page are:

  • A strong headline that grabs readers’ interest by focusing on solving their problem.
  • A supporting headline that touches on the most important details or benefits.
  • Eye-catching imagery that reflects what you’re selling. This isn’t always an image of your leased equipment. Frankly, sometimes an image of the equipment isn’t interesting or compelling. But what it does cheaper, faster, better certainly is.
  • A short summary of the benefits that is customer focused.
  • A call to action that makes it easy for visitors to do what you want them to do. This can include a special offer, too.
  • Proof that what you’re saying is the truth, which can be in the form of testimonials, a case study or details of the equipment.
  • A final call to action to reinforce and summarize everything in your landing page and offer one last way to contact you.

Getting the Most Traction from Your Landing Page 

Google Ads campaigns are the obvious entry point to click through to your landing page. Plus, there are traditional marketing avenues that can lead users to your landing page. Any marketing channel that leads to your landing page designed to promote your new or improved capabilities can increase the number of clicks-to-sales conversions. 

When using a landing page URL in marketing, keep the URL as short as possible. For example, yourcompany.com/level-land compared to yourcompany.com/bobcatmodel43o8H. The reason is that the URL has to be memorable should it be heard and short if it is to fit on printed material.

Consider driving traffic to your landing page from:

  • Direct mail
  • Radio/streaming ads
  • Social media posts
  • Billboards/banners
  • Print ads

It may seem odd that an equipment financing company is giving marketing advice, but it makes perfect sense given that we’re invested in our customers’ success. Bottom line: when you succeed, leased equipment payments are made on time, which keeps us in business and able to fund even more business owners’ leased equipment needs. If you’d rather work with a partner instead of a vendor, reach out to the Global Financing & Leasing Services team.

People Are Talking . . .

Malcolm, President Specialty Contracting Company

Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:06-07:00
Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!

T. Poague

Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

Global Financial and Leasing Client Testimonials
2019-06-27T06:11:01-07:00
Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

IT/Telecom Vendor Sales Rep

Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:31-07:00
Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.

R. Lowery

Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

Global Financial and Leasing Client Testimonials
2019-06-27T06:12:47-07:00
Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

JH, Medical Vendor Rep

Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Global Financial and Leasing Client Testimonials
2019-03-20T07:26:35-07:00
Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Byron Waters

Great folks over at Global. Julian and his Team have helped us out several times always an easy process

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:06-07:00
Great folks over at Global. Julian and his Team have helped us out several times always an easy process

CP – Medical Vendor

I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:35-07:00
I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.

Alyson

Very good people.

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:28-07:00
Very good people.

SS, Medical Vendor

I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:54-07:00
I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!

Michael B.

Not be any happier with this company.

Global Financial and Leasing Client Testimonials
2019-06-27T06:40:57-07:00
Not be any happier with this company.

President, Plumbing Company

Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!
Global Financial and Leasing Client Testimonials
2019-03-20T07:37:24-07:00
Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!

Hollie Aneshansley

Amazing opportunity these wonderful people gave me♡

Global Financial and Leasing Client Testimonials
2019-06-27T06:41:30-07:00
Amazing opportunity these wonderful people gave me♡

President, Plumbing Company

Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!
Global Financial and Leasing Client Testimonials
2019-03-20T07:37:57-07:00
Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!

Shaun Land

Great organization to work with. Very friendly staff and a good business partner.

Global Financial and Leasing Client Testimonials
2019-06-27T06:41:50-07:00
Great organization to work with. Very friendly staff and a good business partner.

J, Medical Vendor

It was the best quarter in my 4+ years at XXX!! You guys were a BIG part of it!! Thank You!!!
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:11-07:00
It was the best quarter in my 4+ years at XXX!! You guys were a BIG part of it!! Thank You!!!

I Was Able To Open Business!

Global Financial is the best finance company I have ever dealt with. They are easy to work with and answer all questions you may have. They have made it possible for me to build my business with as little money out of pocket as possible. Without Global Financial, I wouldn't have been able to even open my apparel printing business. I would recommend this company to all business with financing needs. They are definitely my go to finance company any time I need to buy business equipment. I currently have 2 leases with them and have a long history working with them. They are great!

Global Financial and Leasing Client Testimonials
2020-06-25T12:51:44-07:00
Global Financial is the best finance company I have ever dealt with. They are easy to work with and answer all questions you may have. They have made it possible for me to build my business with as little money out of pocket as possible. Without Global Financial, I wouldn't have been able to even open my apparel printing business. I would recommend this company to all business with financing needs. They are definitely my go to finance company any time I need to buy business equipment. I currently have 2 leases with them and have a long history working with them. They are great!

R. Morris, CFO & Treasurer SerenaGroup, Inc.

Global provided our company with financing resources when every other firm said no. Both Jim and Judi Jenks have been supportive beyond any experience I’ve had with other financing firms, their professionalism and “going the extra mile” for their client was the norm, not the exception. I highly recommend Global for your financing needs as you will be dealing with people who truly practice what they preach.
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:25-07:00
Global provided our company with financing resources when every other firm said no. Both Jim and Judi Jenks have been supportive beyond any experience I’ve had with other financing firms, their professionalism and “going the extra mile” for their client was the norm, not the exception. I highly recommend Global for your financing needs as you will be dealing with people who truly practice what they preach.

Honor and Privilege Working With You!


I appreciate the recap of Sch 021.  Somehow we have muddled through the  lease payments for Sch 021 and it's exciting to be so close to owning. 



 



Thank you for all your help and patiences through some of our more difficult moments.



 



It is such an honor and privilege working with you.



 



All the best,



Tracie

Global Financial and Leasing Client Testimonials
2020-08-11T13:31:36-07:00
I appreciate the recap of Sch 021.  Somehow we have muddled through the  lease payments for Sch 021 and it's exciting to be so close to owning.    Thank you for all your help and patiences through some of our more difficult moments.   It is such an honor and privilege working with you.   All the best, Tracie

M.C., President Wound Care Management Company

GFRS has allowed our business the growth we needed and given us an exceptional partner we can count on. Other leasing firms were merely interested in looking for certain numbers to meet in the short term. J.D. Jenks, CEO, understood our business model, why we needed what we needed.
Global Financial and Leasing Client Testimonials
2019-03-20T07:38:42-07:00
GFRS has allowed our business the growth we needed and given us an exceptional partner we can count on. Other leasing firms were merely interested in looking for certain numbers to meet in the short term. J.D. Jenks, CEO, understood our business model, why we needed what we needed.

D. Williams, Owner Discovery Ultrasound

Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!
Global Financial and Leasing Client Testimonials
2019-03-20T07:39:06-07:00
Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!
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Global Financial and Leasing Client Testimonials