A Leading Provider in Equipment Financing

First Comes Financing Your Leased Equipment, Then Comes Inbound Marketing

There are two types of marketing: outbound and inbound. Outbound marketing includes trade shows, email blasts to purchased lists, cold calling, brochures and traditional advertisements. They’re considered “outbound” because you’re pushing your advertising out, hoping that customers see it.

The affordability and effectiveness of inbound marketing is making outbound tactics less popular. Outbound marketing is less effective at moving the sales needle. Why? Consumers are bombarded with thousands of marketing messages every day. And, it’s expensive without the ability to accurately measure results.  

For example, ABC Company can spend thousands on writing, designing and printing company brochures. They end up staying in the box because brochures must be distributed in person. Or, ABC can spend marketing budget on inbound marketing that directly reaches targeted prospects actively seeking ABC’s services.

Inbound marketing tactics can deliver customers straight to your door. No more wasting money sending out messages, hoping the right person sees or hears it. As if that wasn’t convincing enough, here’s another reason to begin or ramp up your inbound marketing to drive sales after you finance an equipment lease:

Inbound marketing is flexible and scalable. You can easily match your changing seasonal, promotional or budgetary needs.

Use These Inbound Marketing Strategies to Increase Demand for Your Leased Equipment

Regardless of the type of leased equipment you financed, the more it’s in use, the more profit you make. Inbound marketing can drive business for your equipment, and even offset the cost of marketing, as well as the monthly payment.

A Website

Inbound marketing leads back to your website. Make sure your website:

  • Is mobile friendly
  • Is optimized for search engine optimization
  • Has great content with your keywords
  • Is user friendly
  • Includes forms or calls to action

Those are for starters. It’s worth investing in a professional website, otherwise you risk turning off customers or not being ranked well in search engines.

A Blog 

Blogs serve several purposes, including:

  • Improving search engine rankings by posting informational blogs that include your service keywords
  • Establishing your company as an expert in your field
  • Posting company news and promotions

Whitepapers and Case Studies 

Whitepapers and case studies prove your knowledge and how you solve customers’ problems. Whitepapers are factual, not salesy. Case studies focus on problems/solutions, not your equipment, but how your equipment or expertise conquers challenges.

Whitepapers and case studies can be posted in your website’s blog section. Or, you can offer them as a download or email in exchange for contact information (and permission to keep marketing to them).

Videos 

Videos can be made with your phone, and shorter is better—no more than two minutes, ideally 30 seconds. Your leased equipment makes for excellent video material, like:

  • Equipment in action
  • How-to videos
  • Experts weigh in
  • Video version of a blog or case study 

Social Media 

Have a social media presence on the channels where your audience is. Post snippets of your blogs, promotions, specials, whitepapers, case studies and videos on social media with a link back to your website. 

Search Engine Optimization (SEO) 

SEO isn’t one tactic, but a number of strategies that makes all of your inbound marketing more visible to search engines. Frankly, it doesn’t matter how wonderful your website, blogs, whitepapers, case studies, videos, etc. are if they aren’t optimized for search engines.

There is far too much information to learn about SEO to cover here, but it’s well worth your time to Google SEO best practices.

Finding What Works Best to Market Your Leased Equipment 

No one knows your business and customers better than you do. You may find a combination of the above or one inbound marketing tactic delivers the sales results you need to make financing your leased equipment even more profitable.

Finally, work with an equipment financing team that is invested in your company’s overall success beyond financing equipment leases. Global Financial & Leasing Services (GFLS) works with many small to mid-sized companies and can answer your questions about all aspects of business. Contact us to find out more about your options. Ready to apply? Start with an application.

 

People Are Talking . . .

D. Williams, Owner Discovery Ultrasound

Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!
Global Financial and Leasing Client Testimonials
2019-03-20T07:39:06-07:00
Sweet! Thank you so much for all of your help and incredible speed. I just wanted to tell you that this new piece of equipment will be a game changer for my business. No one within 250 miles of me has one. I will crush my competition!

Richard Pennington, Owner Pennington Designs

Not your average lender! Judi and her staff were very professional and prompt in helping us to acquire much needed equipment which will allow us to grow our company. Very fair and willing to work with us through the entire purchase and assured that all vendors involved had fulfilled their orders and met my needs. We look forward to a long and successful partnership with Global Financial.
Global Financial and Leasing Client Testimonials
2019-03-20T07:39:30-07:00
Not your average lender! Judi and her staff were very professional and prompt in helping us to acquire much needed equipment which will allow us to grow our company. Very fair and willing to work with us through the entire purchase and assured that all vendors involved had fulfilled their orders and met my needs. We look forward to a long and successful partnership with Global Financial.

P. Bosley, Mgr. Member, Vendor

Larry, I really appreciate you working so diligently on this lease application and approval. You are a true professional!

Global Financial and Leasing Client Testimonials
2019-03-20T07:39:56-07:00
Larry, I really appreciate you working so diligently on this lease application and approval. You are a true professional!

G. Duncan, CFO, CPA, CFE

Judi your email agrees 100% with our discussion yesterday. I appreciate the customer service and you going to some trouble to help us out. That type of service is remembered and appreciated.
Global Financial and Leasing Client Testimonials
2019-03-20T07:40:24-07:00
Judi your email agrees 100% with our discussion yesterday. I appreciate the customer service and you going to some trouble to help us out. That type of service is remembered and appreciated.

Executive Director, Surgery Center

Judi, please accept my thanks to you and the team there for the very nice cookie basket. We received it this morning and it was a big hit with our staff. Your thoughtfulness is much appreciated and admirable. Again, my thanks to you and Larry for the smooth financing transaction we just completed. Have a great weekend. Now I have to go find some milk.
Global Financial and Leasing Client Testimonials
2019-03-20T07:18:42-07:00
Judi, please accept my thanks to you and the team there for the very nice cookie basket. We received it this morning and it was a big hit with our staff. Your thoughtfulness is much appreciated and admirable. Again, my thanks to you and Larry for the smooth financing transaction we just completed. Have a great weekend. Now I have to go find some milk.

Jeffrey L., FPC Financial Partners

Jerald Collens and Global Financial and Leasing Services have been great in helping me get some of my deals done that I otherwise would not have been able to close. Jerald looks at all aspects of the deal in order to find a solution that suits my clients.
Global Financial and Leasing Client Testimonials
2019-03-20T07:40:58-07:00
Jerald Collens and Global Financial and Leasing Services have been great in helping me get some of my deals done that I otherwise would not have been able to close. Jerald looks at all aspects of the deal in order to find a solution that suits my clients.

Office Manager, Podiatrist

I sincerely appreciate your response on this holiday weekend. You’re a true professional and your dedication with assisting clients has always been honorable. May the remainder of your weekend be enjoyable!
Global Financial and Leasing Client Testimonials
2019-03-20T07:21:41-07:00
I sincerely appreciate your response on this holiday weekend. You’re a true professional and your dedication with assisting clients has always been honorable. May the remainder of your weekend be enjoyable!

Taylor M., General Financial

Your company has helped touch the hearts of both new, and returning mutual clients across the US. Jerald Collens continues to show excellence in his career, and still goes out of his way to make himself available at all times to satisfy our demanding clients needs. We are proud to have a funding partner in our industry that is dedicated to finding a way to say “yes” to every single clients unique circumstances, when other funding sources typically say “no”.
Global Financial and Leasing Client Testimonials
2019-03-20T07:41:17-07:00
Your company has helped touch the hearts of both new, and returning mutual clients across the US. Jerald Collens continues to show excellence in his career, and still goes out of his way to make himself available at all times to satisfy our demanding clients needs. We are proud to have a funding partner in our industry that is dedicated to finding a way to say “yes” to every single clients unique circumstances, when other funding sources typically say “no”.

Malcolm, President Specialty Contracting Company

Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:06-07:00
Judi, thanks for your support. We are building something here and having folks like yourself on our side makes all the difference!

T. Poague

Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

Global Financial and Leasing Client Testimonials
2019-06-27T06:11:01-07:00
Been with these guys for over a year they helped me get my business started it hasn’t went as planned but these guys have worked with me in every way possible my hats off to to mr Ira ,Mrs Judi and mr Sean guarantee I will use them for any of my business financing if possible Great folks

IT/Telecom Vendor Sales Rep

Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.
Global Financial and Leasing Client Testimonials
2019-03-20T07:22:31-07:00
Judi, the thanks is all yours!! You made this happen very smoothly. I am your loyal customer from here on.

R. Lowery

Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

Global Financial and Leasing Client Testimonials
2019-06-27T06:12:47-07:00
Had a great experience with Patrick. He was very knowledgable with regard to our specific needs! Thank you!

JH, Medical Vendor Rep

Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Global Financial and Leasing Client Testimonials
2019-03-20T07:26:35-07:00
Thank you, Judi, you are the best ... So understanding of the complexities of this crazy industry and compassionate enough to work with people in difficult circumstances, there is a special place in heaven for you and Jim.

Byron Waters

Great folks over at Global. Julian and his Team have helped us out several times always an easy process

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:06-07:00
Great folks over at Global. Julian and his Team have helped us out several times always an easy process

CP – Medical Vendor

I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:35-07:00
I want to thank you both so much for doing a wonderful job with my customers. You truly go the extra mile to assist them with their financing needs.

Alyson

Very good people.

Global Financial and Leasing Client Testimonials
2019-06-27T06:13:28-07:00
Very good people.

SS, Medical Vendor

I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!
Global Financial and Leasing Client Testimonials
2019-03-20T07:32:54-07:00
I certainly appreciate all the effort and hard work that you put into our customers. Your dynamics show us even when the financial situations are shaky that you still come through with positive outcome. Thank you so much for your hard work!

Michael B.

Not be any happier with this company.

Global Financial and Leasing Client Testimonials
2019-06-27T06:40:57-07:00
Not be any happier with this company.

President, Plumbing Company

Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!
Global Financial and Leasing Client Testimonials
2019-03-20T07:37:24-07:00
Just wanted to thank you again! I just picked up five new vehicles from a lease I acquired from your friend! I am so excited! Again I cannot thank you enough for all that you have done for me!

Hollie Aneshansley

Amazing opportunity these wonderful people gave me♡

Global Financial and Leasing Client Testimonials
2019-06-27T06:41:30-07:00
Amazing opportunity these wonderful people gave me♡
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Global Financial and Leasing Client Testimonials