Recently, the idea of “Hardware and Software as a Service” has been getting a lot of attention in internet blogs, business articles and other media. As Judi Jenks, EVP of Sales at Global Financial and Remarket Services so aptly categorized it, the concept isn’t much different that the decades old “Ma Bell” model.
At one time, if you wanted a telephone, you called the phone company and they came by and installed a phone or some phones. Then each month, you got a bill that included a rental charge for the phone or phones. If you ever had a problem or needed service, you called the phone company and they provided hardware service and/or fixed the problem with little hassle and at no additional cost. When Ma Bell was broken up into “Baby Bells” in the 1980’s the model faded into obscurity.
Innovative vendors and resellers are now finding that a model similar to Ma Bell’s makes a lot of sense for customers and end users that require flexible and complex systems but desire a simpler way to budget and pay for them. Hardware and Software as a Service is an update of that Ma Bell model and it’s gaining a lot of traction in the second decade of the 21st century. If you are a reseller or vendor that currently offers or is considering offering hardware and Software as a Service and would like to know how you can utilize leasing to increase your bottom line and free up cash, call Judi Jenks at 480-478-7405.